The Zanè woollen mill fitted out a stand rich in visual elements at the Pitti Immagine.
V.I.P. Display Line and other Clay Paky products have created the light effects and setting.
A stand rich with attraction, fitted out paying great importance to the setting, to enhance the products on display in the best way.A stand which draws an imaginary landscape able to attract visitors, entertain them and, above all, suggest a perfect symbiosis between technology and craftsmanship and elegantly promote the value of the design.
Ziche Manifattura Lane S.p.A. has its headquarters at Zanè (Vicenza) and manufactures combed, classic and patterned yarn for outer knitwear and hosiery. About every six months the company exhibits at the Pitti Filati – the fair organised by Pitti Immagine at Fortezza da Basso (FI) – where it is usually present with one of the largest stands in the entire event.
Ziche has always been outstanding for its willingness to offer something beyond the simple presentation of its production, but which creates an environment “made for man”. The theme in 2000 was the green forest. This year the theme could be summarised as “texture and colour”, two important elements which depicted the fashion trend of the two-year period 2002-2003.
Among the noteworthy features in this year’s display were the fabric walls surrounding the stand, on which a variety of abstract images were projected – glassy backgrounds, crystallised surfaces, shaded textures – which perfectly recalled the structure of the woollen “yarns”. The fabrics were reflective and in double thickness, to give the impression that the projected figures were paired and seemed in slight but constant movement (holographic effect).
This unusual effect was achieved using 12 Clay Paky V.I.P. 300, which projected glass gobo and “wind effect” or “fire effect” images. The V.I.P. are elegantly designed projectors, easy to install and very versatile (V.I.P. stands for Versatile Image Projector), developed for visual communication, to communicate with light focusing attention on a trademark, a message, a sign, a business offer or, as in our case, to furnish the setting.
Other Clay Paky lighting effects were present on the Ziche stand: some Mini Scan HPE, these compact moving mirror projectors allowed dynamic projection of the Ziche logo; some CP Color which coloured the bases of the 3 reception counters with great impact and, finally, an Astroraggi Power which created the “atmosphere” in the bar area, throwing a halo of hundreds of light rays.
EMB Edizioni Multimediali del Barbagianni of Padua was entrusted with designing the stand and the installation of the projectors was personally done by ALTAIR and BRAIT ACOUSTIC, Clay Paky retailers, who also gave their excellent assistance in creating and supervising the project.