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Audiosales and Claypaky have announced they have reached an agreement on the distribution of Claypaky products in Italy. The handover will be completed on the first of October 2020.

Claypaky is part of the OSRAM group, and has been a worldwide reference brand in the professional lighting industry since 1976. The company is frequently acknowledged for its continual pursuit of quality and innovation regarding every detail, and its lights are famous for being game changers in the way shows are done. They constantly win prizes worldwide for their extraordinary performance and reliability.

Claypaky technologies are used around the world in a variety of show lighting areas: at major events, on tours with the most famous international artists, for television and theatre productions, and in the installation and architainment sectors.

“We are honoured we have been chosen to distribute the Claypaky brand in Italy,” said Stefano Rocchi, Managing Director of Audiosales. “Knowing we are playing the lead in this epoch-making turning point for the Bergamo-based company spurs us to face the challenge, which will affect our company at all levels, with enthusiasm. We will channel this energy to promote this top brand to the full throughout Italy.”

“The synergy between Audiosales and Claypaky is just right to help us achieve the results we expect,” said Marco Alterini, Audiosales Sales Manager. “We know the rental and live touring markets very well and have consolidated our position on them in recent years thanks to our increasingly widespread sales network. The chance to include a strong brand like Claypaky in our range will increase our appeal among the customers who have already chosen us.”

Alberico D’Amato, Claypaky Sales Director, commented: “Audiosales has a long experience in distribution and a widespread sales network throughout Italy. We immediately appreciated their great professionalism, determination and ambition, which distinguish their way of working. Hence Claypaky’s historic decision to entrust the marketing of our products in Italy to a distributor.”

“This partnership entails the full involvement of all our offices, in particular sales, marketing and customer service. Obviously, Claypaky will ensure full support and participation, including during fairs, webinars and open days. We are sure this partnership will lead to very positive results for both companies. Thanks to Audiosales’s reputation on the Italian market, we are confident this ‘epoch-making’ choice of ours will be rapidly appreciated by all workers and professionals in the industry,” – said Daniele Gamba, Claypaky Area Manager for Italy.

Paolo Dozzo, Claypaky Business Development Manager, said: “The lighting community in Italy consists of excellent professionals who deserve a lot of attention. Throughout its history, Audiosales has shown it knows how to interpret and supply our market magnificently by focusing on top quality customer service. The Claypaky brand and lights require a lot of expertise and great professionalism. That’s why we are absolutely confident we can rely on Audiosales’s distribution.”