As of 1 January 2020 Hi-Tech Audio Systems is Claypaky’s new distributor for the Indian Subcontinent.
Hi‐Tech Audio Systems Pvt. Ltd. was established in 1990. Thanks to strategic thinking, training and investment in new technology and resources, the company today has a consolidated turnover of about US$ 10 million, which is growing every year. They are now one of the biggest professional audio‐visual companies in India and have recently diversified into the entertainment lighting market.
Alberico D’Amato, Claypaky Sales Director, said: “The Indian market is very large and varied. There is a great deal of interest in high technology but it is also very price sensitive. Claypaky can now offer an equally wide, varied range of products, which can compete with all major brands in terms of final cost to the customer. At the same time, it can offer unique products on the market, such as our new XTYLOS laser-source lighting fixture and our advanced Cloud-IO maintenance tool.”
The partnership will not only be commercial: Pankil Ahuja, Area Manager for the region, said: “We are working with HI Tech on a wide range of brand and product promotion activities through demos, workshops and possibly roadshows. We want to be in constant contact with the market to promote the value of quality and offer constant after-sales support.”
New-Delhi-based Hi Tech Audio Systems is present in India through 220+ professionals, in-house trained installation and service teams, and a widespread distribution network with dealers in all major states in India. The firm has build up great relationships with rental companies and has over 18 branch offices, which handle sales related activities.
Mr. Rajan Gupta, Managing Director of Hi‐Tech Audio Systems, said: “We have been premium system integrator partners for major AVL (Audio, Video and Lighting) brands in the country for many years now. The partnership with Claypaky will significantly expand our offer further. We are confident that we can work together fruitfully, and begin to see the results shortly.”
Picture: L to R Massimo Bolandrina, Rajan Gupta, Alberico D’Amato