Claypaky, a global leader in professional entertainment lighting, is pleased to announce the appointment of ShowMedia as its new Business Partner for Slovakia. The partnership marks an important step in strengthening Claypaky’s presence in a rapidly growing market for professional show lighting solutions.
With a strong reputation and deep knowledge of the local industry, ShowMedia will represent the full Claypaky portfolio across the Slovak market, supporting lighting professionals in live entertainment, theatre, television, touring, and installation projects.
“Partnering with Claypaky is a major milestone for ShowMedia,” said Branislav Bernár, CEO of ShowMedia. “Claypaky is one of the most respected brands in professional lighting worldwide, known for innovation, reliability, and iconic products. We see strong potential for growth in Slovakia and we are excited to bring Claypaky’s advanced technologies closer to our customers through demonstrations, training, and direct local support.”
Claypaky and ShowMedia will collaborate closely to develop the brand in Slovakia through a combination of technical, educational, and promotional initiatives aimed at the professional lighting community.
“As the Central European market continues to expand, Slovakia represents a strategic opportunity for Claypaky,” said Alberico D’Amato, Sales Director at Claypaky. “ShowMedia has demonstrated strong market expertise, an excellent network, and a clear vision for developing the brand locally. Together we will invest in initiatives that allow lighting professionals to experience Claypaky technology first-hand.”
The partnership will officially launch on 23 March 2026. In April, ShowMedia will host a Claypaky Showroom Open Week, where lighting professionals will be invited to experience hands-on demonstrations, product presentations, and technical discussions in a dedicated demo environment.
Through these initiatives, the two companies aim to build a strong local community around the Claypaky brand while supporting the continued development of the professional show lighting market in Slovakia.